Volume 1 number 2 (04)

HARNESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE IN THE PRESERVATION AND TRANSFORMATION OF FOLKLORE KNOWLEDGE AMONG THE COSMOPOLITAN CITY GUWAHATI (ASSAM), INDIA

Pages 69-74

DOI 10.61552/JAI.2024.02.004

Samikshya Madhukullya, Mandakini Baruah, Annisha Mahanta, ORCID Anurag Hazarika


Abstract This research delves into the intersection of artificial intelligence (AI) and cultural heritage, specifically focusing on the preservation and dissemination of folklore knowledge among the youth in cosmopolitan cities of India. Against a backdrop of diminishing awareness of traditional folklore, this study aims to explore how AI technologies can be strategically employed to revitalize and sustain cultural narratives. The paper begins by contextualizing the rich cultural heritage of India and highlighting the contemporary challenge of waning interest in folklore among the youth in cosmopolitan settings. The research problem centers on the urgent need to harness technological advancements, particularly AI, to bridge the gap between traditional cultural practices and the younger generation. Through a comprehensive literature review, the paper examines existing methodologies for folklore preservation, the role of AI in cultural heritage conservation, and the use of technology in disseminating knowledge. The theoretical framework establishes the groundwork for understanding how AI can be integrated into folklore preservation strategies, considering both cognitive and cultural dimensions. Methodologically, the study adopts a multifaceted approach, incorporating qualitative interviews, analysis of AI algorithms, and a consideration of ethical implications in handling cultural data. The data analysis section assesses the impact of AI on folklore preservation and its effectiveness in engaging the youth with cultural narratives. The results and discussion section presents key findings, discussing implications for cultural awareness and addressing any limitations encountered during the research. The conclusion summarizes the research outcomes, provides actionable recommendations for implementing AI in folklore preservation efforts, and suggests avenues for future research. This research contributes to the evolving discourse on the symbiotic relationship between technology and cultural heritage, offering insights into how artificial intelligence can play a pivotal role in safeguarding and transmitting folklore knowledge within the dynamic context of cosmopolitan cities in India.

Keywords: Folklore, Artificial Intelligence, Preservation, Dissemination, Culture, Youth.

Recieved: 22.03.2024. Revised: 15.05.2024. Accepted: 17.06.2024.

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Editor-in-Chief Director-in-Charge Managing Editor
Aleksandar Djordjevic

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