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Original research SEGMENTING AND TARGETING-BASED STRATEGIES AT PT BANK SYARIAH INDONESIA JEMBER BRANCHPages 85-90 Abstract
To encourage the development of the Islamic economy in Indonesia, the government merged three Islamic commercial banks: BRI Syariah, BNI Syariah, and Bank Syariah Mandiri into Bank Syariah Indonesia. Some studies show that the post-merger market share of BSI increased to 3.3 per cent. However, in terms of assets and market share, Islamic banks are still inferior to conventional banks in Indonesia. The purpose of this research is to know more deeply how the market segmentation of Bank Syariah Indonesia (BSI) Jember Branch in Jember Regency and researchers want to know the development strategy carried out by Bank Syariah Indonesia (BSI) Jember Branch by using Segmenting and Targeting Strategies in Jember Regency. The method used in this research is qualitative with a case study approach. From the results of this study obtained a model of development strategy based on segmenting and targeting at BSI Jember Branch.
Keywords:Data Analysis, segmenting, targeting-based strategies, bank, indonesia.
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Asa Korina, 
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