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Original research CONTRIBUTION OF ARTIFICIAL INTELLIGENCE TO THE DEVELOPMENT OF SPORTS AND THE PROMOTION OF A HEALTHY LIFESTYLEPages 47-58
Abstract
This research focuses on clarifying and specifying the impact of artificial intelligence (AI) on the development of sports and promoting a healthy lifestyle. Moreover, the research formulates recommendations to optimize this impact in Russia. To achieve this, the authors synthesize the experiences of the top 20 “greatest sporting nations” in 2024–2025, which serve as the foundation for a proposed model of a cyber-social system within the sports economy, along with an original classification of AI dissemination determinants based on their contribution to the advancement of physical culture. The key finding highlights that the influence of AI on the popularity of sports and healthy living varies depending on the determinant. The most significant are social, regulatory, and budgetary factors. Research and technological determinants play a supplementary role. Infrastructure and venture-related determinants are deemed less influential. The research presents and compares alternative scenarios for developing Russia’s sports economy up to 2030, depending on the extent of AI integration. It also outlines strategic targets for AI development to enhance its positive influence on the sports economy under an optimistic scenario through 2030. The authors drafted a roadmap for AI development to guide its effective integration into the sports economy, aligned with this optimistic scenario. The authors’ proposals and applied research contribute to implementing the Strategy for the Development of Physical Culture and Sports in the Russian Federation up to 2030, incorporating AI regulation measures into its framework.
Keywords: Artificial Intelligence (AI), Sports development, Healthy lifestyle, Promotion of a healthy lifestyle, Physical culture, Russia, AI-driven sports economy.
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Anna V. Strichko, 
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